Friday, July 01, 2005

Site vs. blog

The following email came in the other day:
    Hi Marshall. Love your Blog. I was reading your entry titled "15,000 page views per day". Letter E of 26 steps to 15k a Day says...

    E) Content:
    Build one page of content and put online per day at 200-500 words. If you aren't sure what you need for content, start with the Overture keyword suggestor and find the core set of keywords for your topic area. Those are your subject starters.

    Do you think it matters If I add one "page of content" per day versus one "blog entry" per day? With the blogs, you don’t have a "new" page. Didn’t know what the impact would be.

    Interested in your thoughts. Thank you.
My tendency would be to say, "page of content" rather than "blog entry." This is more of a gut feeling rather than something I can put any numbers behind, but here are the reasons for that feeling:
  • Look at any of the big link sites (Slashdot, Fark, Digg, Drudge, etc.) and notice the number of "pages" they link to vs. the number of "blog entries". Almost always they are linking to "pages" on Normal content web sites.

  • Usually, the URL to a page on a "content web site" is cleaner than the link to a "blog entry". I admit that it does not matter when linking on the web, but if a newspaper or magazine wants to print the URL, it is often easier with a normal web page. For example, this is a clean URL that is easy to print: http://MarshallBrain.com/million.htm.

  • If someone links to the home page of a "normal web site", that home page is usually a nice landing page that orients the user. Linking to the home page of a blog is much different. http://webkew.blogspot.com/ is something that changes every day. It is not particularly good at orienting the first-time visitor. (although I do try to help with the links to "Introduction to WebKEW" and "Table of contents")

  • In my experience, I see more revenue from "normal web sites" than I do from blogs. That does not make a lot of sense to me, but it is a consistent pattern.
Having said that, you will note that Webkew is currently a blog. I did that to show you that it can be done -- you can build a normal content web site inside a standard blog frame. For many people, creating a full web site is "hard", and that slows them down. See also: Lesson #8 - To blog, or not to blog?.

4 Comments:

At 11:03 AM, Blogger Robyn said...

True. I did take some of my more popular entries and post them on the side in separate trackbacks, titled appropriately. I know one of the most helpful things I have found is keeping those articles that really give impact to your site on the front page a little longer gives new users a good 'first impression' for your site. Of course, it also allowed me to type the names and links again on the initial page increasing the content of popular words for my category. I'll update these links every few days to keep the sidebar content fresh.

 
At 11:13 PM, Anonymous Anonymous said...

Marshall... thanks for sharing Alexa. It is a gem. Can Alexa track a blog? Currently is only appears to track its parent. For example: blogger.com

Thanks in advance!
- Brandon Doyle
http://brandonbert.bravejournal.com
http://www.DoylePublishingUtah.com

 
At 12:41 PM, Anonymous Bill Spaulding said...

Yes, it is easier to link to a normal page and to print it, but there are other reasons for regular pages. You can have more targeted ads when the subject is targeted; search engines will list your topic page higher because you can have the topic in the headings and the title, and there is more discussion about the topic, thus, making the article more relevant.

 
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