If you get mentioned in Wired
What happens if you get mentioned in a major web site like Wired? Last week we had the chance to see. Wired published this article:Alexa (all rank columns had "--" marks in them). Its one-day rank stats rose to about 50,000 two days after the article appeared on the Wired web site. That rank number had no staying power in Alexa's rank graph. However, a week later, what you can see is that the site now has respectable daily reach at about 20, and it has held onto that traffic rather than seeing a two-day spike. [One thing that Alexa tells the creator of this site is that the "page views per visitor" is 1.0. That means that people are arriving and immediately leaving, and generally that is something that you want to fix.]
Shortly after that, this article appeared in Wired:Sprayonmud.com. This site has followed a more interesting path because it has started to take on a life of its own. For example, Sprayonmud.com appeared on the front page of my local newspaper yesterday. In other words, the "mainstream media" has picked up on it, and that will tend to propel it at a faster pace.