Tuesday, June 14, 2005

15,000 page views per day

26 steps to 15k a Day offers 26 tips and promises the following:
    Do those 26 things, and I guarantee you that in one years time you will call your site a success. It will be drawing between 500 and 2000 referrals a day from search engines. If you build a good site with an average of 4 to 5 pages per user, you should be in the 10-15k page views per day range in one years time. What you do with that traffic is up to you, but that is more than enough to "do something" with.
That implies about 3,000 visitors per day -- something on the order of 100,000 visitors per month. From Calibrating Alexa we know that 3,000 visitors a day would put you firmly into the top 100,000 sites on Alexa. We also know from How much money can you make with a web site? that you could be making something on the order of $5 CPM, or perhaps $2,000 per month.

Let's assume that you follow the author's advice to the letter and produce one new page of content per day. Let's assume that you spend two hours per day working on your site, or a total 730 hours in a year, and you achieve the results that the author promises. $2,000 per month translates into $24,000 per year, so:
    $24,000 per year / 730 hours = $32 per hour
It's something to think about...

27 Comments:

At 10:34 AM, Anonymous Peter Cooper said...

Good advice, but obviously there are exceptions. I have a site that gets about 10,000 pageviews a day, and Adsense tanked on it. Even my weblog with less than 1000 pageviews a day was getting more (a couple dollars a day). Then again, the high traffic site is a programming resource site, and most visitors are from Google looking for a quick answer.

 
At 8:50 AM, Anonymous P&S said...

I'm with Peter on this one. I also get about 10k pageviews per day, and Adsense is hardly the revenue panacea Marshall makes it out to be. I'm only making 2-3 bucks a day with it.

Traffic does not always equal revenue.

 
At 10:44 AM, Anonymous Mazoo said...

Thank you, Mr. Marshall! Your articles encourage to think :-) They are very helpful.

2Peter Cooper and P&S: Adsense is not the only source of generating money for popular sites. There are a lot of affiliate programs, Ad Networks and the others...
If you have a blog, you can find a lot of practical advices at problogger.net

 
At 5:58 AM, Anonymous Ryan said...

I know someone who earns several thousands a month from Google Adsense alone. It makes me wonder how he does it. Content and presentation play a big role on this I suppose....

 
At 11:26 PM, Blogger Marshall Brain said...

> but obviously there are exceptions.

You are correct -- every site is different. It is possible to create web sites that get 15 cent CPM from an Adsense ad. It is also possible to create sites that get $5 CPM from an Adsense ad. Your mileage may vary.

If you create a site where visitors tend to come, read one page and leave, then (as a general rule) you have created a site where Adsense ads will perform poorly. In this article he says, "If you build a good site with an average of 4 to 5 pages per user..." There is a reason why he says that -- A "good site" yields more clicks, as a general rule.

Also, different audiences have different tendencies when it comes to ads. "Teenage boys" have different clicking behavior than "mothers with small children" do. And so on.

Ryan -- Ask your friend how he does it. If you or he are inclined to share, I would be happy to write it up as a case study. Or simply insert your observations in the comments.

 
At 7:01 PM, Anonymous danny said...

Marshall - I read webkew almost everyday and I am grateful to you and your site. This is so informative and interesting! Please don't stop! I know this comment is not related to the topic but I wanted to give you and your readers this feedback.

 
At 9:55 PM, Blogger windwaker101 said...

Do all advertising programs only pay you if the link is clicked?

 
At 1:56 AM, Anonymous Zka said...

I have a small PBEM community site with around 300K impressions per month. It does not make a dollar, as these impressions are made by 150-250 unique people who do not click ads at all :)

 
At 6:49 PM, Anonymous Anonymous said...

I have been to your site and I too am working very hard at adsense tracking to increase my revenue. I am also looking into many NEW ways to utilize the design to further direct people to follow my ads.
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At 12:44 AM, Anonymous Anonymous said...

My website doesn't receive as many hits yet because it is new. But I find that by placing the ads in a smart way and basically designing the site in a way that gets people to click on my ads, gets me some revenue. I hope when I increase my traffic to a few thousand page views a day, my revenue will also increase accordingly.

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At 2:39 AM, Anonymous Kevin Blumer said...

it nit just about getting loads of hits does help they have to be targeted otherwise they are useless i learnt the hardway

 
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At 11:26 PM, Blogger Jeba Princy said...

I have a blog targeted on education with 5000 page views per day. It returns me 10$ a day. It's good going... planned to reach 100000 page views a day...

 
At 11:29 PM, Blogger Jeba Princy said...

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