Tuesday, October 31, 2006

Ms. Dewey's spike

First of all, go look at this site:


Then go took at its traffic on Alexa:

Alexa reach

All this traffic for a search engine. A completely normal search engine. The thing that is unique is the User Interface. It appears that pure novelty is driving the traffic.

Now, if they had something really amazing for people to see once they arrived, this would be a win. What it means to you is that if you have something amazing, one way to get a burst of attention might be to attach a really novel user interface to it.

Friday, October 20, 2006

The powerful advertising effect of a video

Looking for a way to drive traffic to your website? Consider creating a short video.

There is a Website called Campaignforrealbeauty.com that offers a great example of the process. They produced a video and released it on YouTube last week. Here is the video, entitled "The Evolution of Beauty":

As of today there have been over half a million views. According to This article on ABC, this video on the Internet is the only promotion they are currently doing.

Now go over to Alexa and look at the effect of that video on traffic:

Traffic to Campaignforrealbeauty.com

You can see the startling spike this week. That video had a huge effect. The effect will last about a week, but the site will be operating at a new traffic plateau afterwards.

Video can be a powerful driver for Web traffic if the video that you create is compelling and interesting to people.

Monday, October 16, 2006

The unlikely millionaire

Nice video:

The unlikely millionaire

It's never to early to start.