Saturday, June 04, 2005

Creating a billion-dollar idea

Forget about making a million dollars. What if you want to make a billion? This article points the way:

The Midas Formula - How to create a billion-dollar movie franchise

From the article:
    The franchises that have raked in over a billion dollars from all markets (including world DVD, television, and toy licensing)—The Lord of the Rings, Harry Potter, Spider-Man, Finding Nemo, Star Wars, Shrek, The Lion King, Toy Story, and Pirates of the Caribbean —- share most, if not all, of the nine common elements of the Midas formula...
The author is nice enough to list the nine elements -- you should read them and ponder them deeply.

Notice that several of these franchises start as books. The Lord of the Rings and Harry Potter both started as books. Spider-Man started as a comic book. There are many other franchises that have not reached the billion dollar level but have made quite a bit of money -- Thomas the Train, the Grinch, Winnie the Pooh and so on. All of them started as books too.

The question to ponder is this: Is there a new franchise that you could start and publish on the Web? HowStuffWorks started on the Web and then moved into books, magazines, toys, etc. -- this kind of stuff happens all the time. The Midas Formula makes me wonder about starting fictional story-based franchises on the Web and seeing how far they can go.


At 10:13 AM, Blogger Christian said...

Two words: South Park. Started as a little dinky two-minute cartoon on a RealPlayer/Shockwave site. Now, it's late-night syndicated.

At 11:01 PM, Anonymous Anonymous said...

4 words. You right you right. Make that money playa. Ok dude. No daddy...I don't wanna play st. phils...they sooo goooood!

At 10:33 PM, Anonymous Anonymous said...

There have been a number of ficional stories in blog form (blooks.

The Midas formula is interesting, but incomplete. Harry Potter, Lord of the Rings, Star Wars, and many other blockbuster books and films have something else in common: the hero quest. Joseph Campbell was famous for detailing the elements of the hero quest in his book The Hero with a Thousand Faces.

I've recently started a fictional story along these lines...mostly for the hell of it.

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At 7:27 AM, Anonymous Tbasket said...

oh, I don't think it can be so easy! to be so much popular and to give such a great profit a movie must have smth to catch the viewer and not leave him indifferent. hard to formulate that:)smth makes me think it is luck.

At 10:30 AM, Anonymous sophia said...

Agreed - the internet is definitely the key to creating a syndicated idea. The interactive intelligence of the internet can buoy your idea from a simple web site to a billion dollar idea :)

At 5:27 PM, Anonymous Mike said...

It's difficult to have such idea. In fact, without a lot of luck, you will never implement this thing in reality. free virus protection

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