Saturday, June 04, 2005

Creating a billion-dollar idea

Forget about making a million dollars. What if you want to make a billion? This article points the way:

The Midas Formula - How to create a billion-dollar movie franchise

From the article:
    The franchises that have raked in over a billion dollars from all markets (including world DVD, television, and toy licensing)—The Lord of the Rings, Harry Potter, Spider-Man, Finding Nemo, Star Wars, Shrek, The Lion King, Toy Story, and Pirates of the Caribbean —- share most, if not all, of the nine common elements of the Midas formula...
The author is nice enough to list the nine elements -- you should read them and ponder them deeply.

Notice that several of these franchises start as books. The Lord of the Rings and Harry Potter both started as books. Spider-Man started as a comic book. There are many other franchises that have not reached the billion dollar level but have made quite a bit of money -- Thomas the Train, the Grinch, Winnie the Pooh and so on. All of them started as books too.

The question to ponder is this: Is there a new franchise that you could start and publish on the Web? HowStuffWorks started on the Web and then moved into books, magazines, toys, etc. -- this kind of stuff happens all the time. The Midas Formula makes me wonder about starting fictional story-based franchises on the Web and seeing how far they can go.

9 Comments:

At 10:13 AM, Blogger Christian said...

Two words: South Park. Started as a little dinky two-minute cartoon on a RealPlayer/Shockwave site. Now, it's late-night syndicated.

 
At 11:01 PM, Anonymous Anonymous said...

4 words. You right you right. Make that money playa. Ok dude. No daddy...I don't wanna play st. phils...they sooo goooood!

 
At 10:33 PM, Blogger Hugo Pierce said...

There have been a number of ficional stories in blog form (blooks. http://lulublookerprize.typepad.com/

The Midas formula is interesting, but incomplete. Harry Potter, Lord of the Rings, Star Wars, and many other blockbuster books and films have something else in common: the hero quest. Joseph Campbell was famous for detailing the elements of the hero quest in his book The Hero with a Thousand Faces.

I've recently started a fictional story along these lines...mostly for the hell of it.

http://intoelysium.blogspot.com/

 
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At 7:27 AM, Anonymous Tbasket said...

oh, I don't think it can be so easy! to be so much popular and to give such a great profit a movie must have smth to catch the viewer and not leave him indifferent. hard to formulate that:)smth makes me think it is luck.

 
At 10:30 AM, Anonymous sophia said...

Agreed - the internet is definitely the key to creating a syndicated idea. The interactive intelligence of the internet can buoy your idea from a simple web site to a billion dollar idea :)

 
At 5:27 PM, Anonymous Mike said...

It's difficult to have such idea. In fact, without a lot of luck, you will never implement this thing in reality. free virus protection

 
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