Success of Webkinz

My daughter received a Webkinz as a gift this weekend. It's a stuffed animal that comes with a special code to access a web site. My kis love the web site. If you look up the business side of Webkinz, you find articles like this:

Time to play, money to spend

This is a web idea with a lot of resonance because the web site they created is so good. It's a way to add a lot of value to a stuffed animal. The purchase of the stuffed animal is essentially the "key" that unlocks the web site, and therefore provides a really interesting revenue model for a web site.