Friday, October 20, 2006

The powerful advertising effect of a video

Looking for a way to drive traffic to your website? Consider creating a short video.

There is a Website called Campaignforrealbeauty.com that offers a great example of the process. They produced a video and released it on YouTube last week. Here is the video, entitled "The Evolution of Beauty":



As of today there have been over half a million views. According to This article on ABC, this video on the Internet is the only promotion they are currently doing.

Now go over to Alexa and look at the effect of that video on traffic:

Traffic to Campaignforrealbeauty.com

You can see the startling spike this week. That video had a huge effect. The effect will last about a week, but the site will be operating at a new traffic plateau afterwards.

Video can be a powerful driver for Web traffic if the video that you create is compelling and interesting to people.

6 Comments:

At 12:40 AM, Anonymous Robyn Tippins said...

I love this, thanks.

 
At 1:04 AM, Anonymous Anonymous said...

I WISH I could create a video like that!

 
At 2:01 PM, Anonymous Anonymous said...

Counter-example: A Student’s Video Résumé Gets Attention (Some of It Unwanted)

 
At 9:26 PM, Anonymous Bruno said...

I wish they had started with a less attractive woman. As a designer, I know that they could have brought in a lot uglier model -- Photoshop and make-up could have made got the same result with a lot less.

 
At 10:11 PM, Anonymous Anonymous said...

I loved the video!

 
At 12:22 PM, Blogger totoro said...

Great idea. I did a video and posted it on YouTube and already have 2000 views. Don't know how many of them went to the website after though...

 

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