The powerful advertising effect of a video
Looking for a way to drive traffic to your website? Consider creating a short video.
There is a Website called Campaignforrealbeauty.com that offers a great example of the process. They produced a video and released it on YouTube last week. Here is the video, entitled "The Evolution of Beauty":
As of today there have been over half a million views. According to This article on ABC, this video on the Internet is the only promotion they are currently doing.
Now go over to Alexa and look at the effect of that video on traffic:
Traffic to Campaignforrealbeauty.com
You can see the startling spike this week. That video had a huge effect. The effect will last about a week, but the site will be operating at a new traffic plateau afterwards.
Video can be a powerful driver for Web traffic if the video that you create is compelling and interesting to people.