Internet famous

Here is one person who is managing to rise above the noise:

Internet Famous: Julia Allison and the Secrets of Self-Promotion

From the article:

Allison may not be famous by the traditional definition; certainly nobody here seems to recognize her. But to a devoted niche of online fans — and an even more devoted niche of detractors — she is a bona fide celebrity. She says that more than 10,000 people read her blog daily, and gossip sites like Gawker, Radar Online, and Valleywag detail her every exploit. An anonymous blogger has set up a site, Reblogging Julia, dedicated to parsing Allison's posts. The New York Times has profiled her, and New York magazine has called Allison — a dating columnist for Time Out New York and former editor-at-large for Star — "the most famous young journalist in the city."