An M.D. Trades Medicine for Apple Rumors

An M.D. Trades Medicine for Apple Rumors

From the article:

It had been a hobby — albeit a time-consuming one — while Dr. Kim earned his medical degree. He kept at it as he completed his medical training and began diagnosing patients’ kidney problems. Dr. Kim’s Web site [Macrumors.com] now attracts more than 4.4 million people and 40 million page views a month, according to Quantcast, making it one of the most popular technology Web sites.

Become a blogging star

So You Want to Be a Blogging Star?

"Here’s what a number of successful bloggers with successful nonblogging careers say are the ways to think about getting into the business of blogging..."

Internet famous

Here is one person who is managing to rise above the noise:

Internet Famous: Julia Allison and the Secrets of Self-Promotion

From the article:

Allison may not be famous by the traditional definition; certainly nobody here seems to recognize her. But to a devoted niche of online fans — and an even more devoted niche of detractors — she is a bona fide celebrity. She says that more than 10,000 people read her blog daily, and gossip sites like Gawker, Radar Online, and Valleywag detail her every exploit. An anonymous blogger has set up a site, Reblogging Julia, dedicated to parsing Allison's posts. The New York Times has profiled her, and New York magazine has called Allison — a dating columnist for Time Out New York and former editor-at-large for Star — "the most famous young journalist in the city."

Word of mouth

If you can create resonance, word of mouth is the cheapest way possible to help people learn about your site. Here's one of the best word of mouth campaigns ever:

How Mozilla used social networking to set a world record

(The original Napster probably holds the record for the best WoM campaign ever)

Raising Money for a StartUp Company

A nice introduction to the art of raising money:

Raising Money for a StartUp Company

The importance of your customers

Drip by drip, Starbucks lost what made it shine