Success of AskANinja.com

This article talks about AskANinja.com:

Ninja's game is elusion

The article says: "The simple videos last several minutes each and appear to cost almost nothing to make. The series, one of the most popular on the Web, launched in earnest at the beginning of 2006 and coincided with the rise of YouTube and video blogging. As the site's creators, Sarine and his buddy, Kent Nichols, recently signed a seven-figure deal with a company that will manage the site's advertising."

A "seven-figure deal" is not bad for a site that consists of a couple dozen short videos...

Is there a way that you can do the same thing?