Thursday, August 11, 2005

Promoting an idea on the Web

Let's say that you have a new idea that you would like to promote. You want to introduce people to your idea, get comments and see how much the idea spreads. It could be something totally normal (a new way to save the whales) or totally outlandish (a new way to create a perpetual motion machine). If so, then one way to promote the idea is to use the Web.

One of the best examples of a idea-promoting web site that I've seen is this one:

http://www.exploremarsnow.org/

The site has been around for several years now. Even a few years after its creation, it is still a gorgeous site. When first released it won awards and got a lot of exposure.

Along the same lines but not nearly so involved is this PDF file:

A permanent settlement on Mars: The architecture of the Mars Homestead Project

It has no animation or interactive features, but it gets its idea across.

Here's a site that is promoting a new way to think about space travel:

SafeSimpleSoon.Com

Whatever your web site does, it expresses some sort of idea and functionality. Is it possible to create a compelling explanation of that idea that gets people excited when they see it? We see this kind of stuff all the time and we often take it for granted and ignore it. However, it can sometimes make a big difference. Click, for example, on the flash animation available on this home page entitled "Flywheels and Frequency Regulation". Is that a sexy topic? No. But the explanation offered in the flash animation is very clear. Here is another example -- and let me warn you that it is very incorrect politically -- Pee dude.

What we are talking about here is sometimes called "viral content" -- content that is so weird/interesting/funny/compelling/whatever that people actually will send it to their friends. In some cases it is specialty content intended to be passed around. In other cases it is simply a compelling explanation.

Think about different ways to explain your site or product. Then consider the possibility of creating an explanation so compelling that it causes people to sit up and notice it (or better yet to email it to a friend).

19 Comments:

At 12:27 PM, Anonymous steve said...

It's amazing how the look of a site contributes to the perceived quality of the product. As the author of Blink states, it's those first two seconds of perception that count, and a website is usually the only way to do that. Site design shouldn't be overlooked (examples of concise, bright, hip sites from relatively new startups: Odeo and Ooma).

Now if only I could get some mild--not ready for big-time--resonance at my sales rank tracking site. Come here authors and number-watcher-lovers!

 
At 12:33 AM, Anonymous Anonymous said...

Hey steve, I agree with your comment and your website si rocking!

The Dollar Factory

 
At 8:44 AM, Blogger Adi said...

Oes Tsetnoc one of the ways in which we can learn seo besides Mengembalikan Jati Diri Bangsa. By participating in the Oes Tsetnoc or Mengembalikan Jati Diri Bangsa we can improve our seo skills. To find more information about Oest Tsetnoc please visit my Oes Tsetnoc pages. And to find more information about Mengembalikan Jati Diri Bangsa please visit my Mengembalikan Jati Diri Bangsa pages. Thank you So much.

 
At 6:53 AM, Anonymous site said...

Quite effective info, thanks so much for the post.

 
At 3:57 AM, Anonymous Football League said...

Thank you for sharing to us.there are many person searching about that now they will find enough resources by your post.I would like to join your blog anyway so please continue sharing with us. Soccer Training Online Sport Bet Soccer Bet

 
At 8:58 PM, Anonymous Agen Bola said...

This is a fantastic website and I can not recommend you guys enough. Full of useful resource and great layout very easy on the eyes.

 
At 2:04 AM, Blogger muzammal khan said...

Amazing how the look of a site contributes to the perceived quality of the product. As the author of Blink states, it's those first two seconds of. Floor tiling Marlborough

 
At 3:48 AM, Blogger Yasir Khalid said...

Yet you keep your rage properly to preserve thy Sarko sufferer you think the wicked group of 3 Buisson-Cute-Gueant, kid afraid experience these bullies for the very older strike that would have controlled against his will. Vitiligo Treatment

 
At 5:57 AM, Blogger Yasir Khalid said...

When requested for the 7th time if he would want his close relatives to stay next entrance to their dump, Puckett gently informed the viewers yes, as the ash is absolutely secure. Juegos Kizi

 
At 5:54 AM, Blogger salman khan said...

Purchases can be made under individual working LLCs within the same company to take benefits of tax benefits, responsibility security or accessibility investment. Personalised Christmas stockings

 
At 5:59 AM, Blogger Yasir Khalid said...

What a really awesome post this is. Truly, one of the best posts I've ever witnessed to see in my whole life. Wow, just keep it up. click here

 
At 5:13 AM, Blogger Yasir Khalid said...

Thank you for sharing to us.there are many person searching about that now they will find enough resources by your post.I would like to join your blog anyway so please continue sharing with us. http://www.thirdway.co/

 
At 9:38 AM, Blogger Yasir Khalid said...

Such an amazing and helpful post this is. I really really love it. It's so good and so awesome. I am just amazed. I hope that you continue to do your work like this in the future also. park office

 
At 3:33 AM, OpenID William said...

As the writer of Flicker declares, it's those first two a few moments of understanding that depend, and a web page is usually the only way to do that. linkedin

 
At 2:25 AM, Blogger Tanveer Ali said...

In other situations it is merely a powerful description. Google

 
At 2:07 AM, Anonymous Anonymous said...

strength guaranteed shoes, best value shoes, light-weight shoes, foot assistance shoes, clay judge suited shoes, maximum strength, shoes for narrow legs and wide legs, and the most well-known shoes. Google

 
At 8:47 AM, Blogger Yasir Khalid said...

Also, Brandon, If you are interested in The Art of the Start, ChangeThis.com used to have an introductory pdf at their site with the first couple of chapters in it. If you can't find it, email me and I will send it to you (and anyone else who would like it) - contact me at my website. the truth about getting rid of cellulite

 
At 8:43 AM, Blogger salman khan said...

It is our intention to drive the first Electric Van for approximately 90 days and discover all of the nuances that might come with an EV or if there are any design changes we would like to have included with future vans,” said Robichaud. important link

 
At 10:31 AM, Blogger Yasir Khalid said...

Clay judge suited shoes, maximum strength, shoes for narrow legs and wide legs, and the most well-known shoes. crazy mass

 

Post a Comment

<< Home