10 years later you have $25 million

The blog Ars Technica recently sold for $25 million:

Condé Nast/Wired Acquires Ars Technica

From the article:

Comscore says Ars Technica has just 1.5 million monthly unique visitors and 4 million page views, but our understanding is that the actual number of unique visitors to the site is around 4.5 million. The audience demographic is very similar to Wired, although our sources say the overlap is relatively small.

This article points out that Ars began in 1998: "Back in 1998, when I first began covering hardware at the newly launched Ars Technica, much of my writing focused on issues raised by the raging Mac vs. PC flame wars that took place in computing forums across the Internet..."